Platform Rebuild
Pure Leisure
Platform Rebuild
Pure Leisure
Platform Rebuild
Pure Leisure
A complete platform rebuild aligned product discovery, holiday sales, and holiday home ownership into one cohesive ecosystem, simplifying user journeys and boosting engagement
A complete platform rebuild aligned product discovery, holiday sales, and holiday home ownership into one cohesive ecosystem, simplifying user journeys and boosting engagement
A complete platform rebuild aligned product discovery, holiday sales, and holiday home ownership into one cohesive ecosystem, simplifying user journeys and boosting engagement
Project Scope
Project Scope
Project Scope
Hospitality
B2C
Desktop + Mobile
Multi-Property
Design System
Role
Role
Role
Lead Product Designer
Lead Product Designer
Lead Product Designer
Platform
Platform
Platform
Wordpress
Wordpress
Wordpress
+28%
+28%
+28%
increase in holiday home bookings
1 Unified Platform
1 Unified Platform
1 Unified Platform
homes + holidays + parks
+6%
increase in holiday home purchases
Problem
⌾
The previous site separated holiday bookings and holiday home sales, confusing users and diluting conversion paths
⌾
Park navigation was complex, with too many clicks required to find relevant content
⌾
The platform lacked modern editorial tools and reusable components
⌾
Information architecture was fragmented, making scaling difficult
Problem
⌾
The previous site separated holiday bookings and holiday home sales, confusing users and diluting conversion paths
⌾
Park navigation was complex, with too many clicks required to find relevant content
⌾
The platform lacked modern editorial tools and reusable components
⌾
Information architecture was fragmented, making scaling difficult
Problem
⌾
The previous site separated holiday bookings and holiday home sales, confusing users and diluting conversion paths
⌾
Park navigation was complex, with too many clicks required to find relevant content
⌾
The platform lacked modern editorial tools and reusable components
⌾
Information architecture was fragmented, making scaling difficult
Information Architecture
Navigation and content hierarchy were redesigned to separate holidays from ownership journeys. Park-centric IA created clearer entry points and improved wayfinding
Information Architecture
Navigation and content hierarchy were redesigned to separate holidays from ownership journeys. Park-centric IA created clearer entry points and improved wayfinding
Information Architecture
Navigation and content hierarchy were redesigned to separate holidays from ownership journeys. Park-centric IA created clearer entry points and improved wayfinding
UX Strategy
Persona and journey mapping uncovered critical pain points and behaviours, helping us prioritise key UX improvements and shape a more intuitive site structure
UX Strategy
Persona and journey mapping uncovered critical pain points and behaviours, helping us prioritise key UX improvements and shape a more intuitive site structure
UX Strategy
Persona and journey mapping uncovered critical pain points and behaviours, helping us prioritise key UX improvements and shape a more intuitive site structure
Design System
A reusable component library and flexible editorial tools enabled rapid content updates. This created a consistent visual language across parks and product types
Design System
A reusable component library and flexible editorial tools enabled rapid content updates. This created a consistent visual language across parks and product types
Design System
A reusable component library and flexible editorial tools enabled rapid content updates. This created a consistent visual language across parks and product types
Homepage UI
The homepage was split into ownership and holiday journeys, balancing editorial storytelling with clear paths to conversion
Homepage UI
The homepage was split into ownership and holiday journeys, balancing editorial storytelling with clear paths to conversion
Homepage UI
The homepage was split into ownership and holiday journeys, balancing editorial storytelling with clear paths to conversion
