Editorial Redesign
Vivienne Westwood
Editorial Redesign
Vivienne Westwood
Editorial Redesign
Vivienne Westwood
Reimagining a legacy e-commerce platform with a modular editorial approach tailored to luxury fashion, unifying storytelling and commerce through a flexible design system
Reimagining a legacy e-commerce platform with a modular editorial approach tailored to luxury fashion, unifying storytelling and commerce through a flexible design system
Reimagining a legacy e-commerce platform with a modular editorial approach tailored to luxury fashion, unifying storytelling and commerce through a flexible design system
Project Scope
Project Scope
Project Scope
E-commerce
B2C
Desktop + Mobile
Luxury
Editorial
Role
Role
Role
Senior UIUX Designer
Senior UIUX Designer
Senior UIUX Designer
Platform
Platform
Platform
Salesforce
Salesforce
Salesforce
12 Weeks
12 Weeks
12 Weeks
from launch to kickoff
35%
35%
35%
Mobile conversions increase
1 Unified System
1 Unified System
1 Unified System
Scalable editorial foundation
Problem
⌾
The legacy platform couldn’t support the brand’s new D2C strategy, limiting both storytelling and commerce
⌾
A new design language and structure were needed to align content, commerce, and customer service goals under tight deadlines
⌾
Internal teams lacked a flexible system to roll out campaigns quickly across regions
⌾
Outdated templates and visual inconsistencies weakened the luxury experience
Problem
⌾
The legacy platform couldn’t support the brand’s new D2C strategy, limiting both storytelling and commerce
⌾
A new design language and structure were needed to align content, commerce, and customer service goals under tight deadlines
⌾
Internal teams lacked a flexible system to roll out campaigns quickly across regions
⌾
Outdated templates and visual inconsistencies weakened the luxury experience
Problem
⌾
The legacy platform couldn’t support the brand’s new D2C strategy, limiting both storytelling and commerce
⌾
A new design language and structure were needed to align content, commerce, and customer service goals under tight deadlines
⌾
Internal teams lacked a flexible system to roll out campaigns quickly across regions
⌾
Outdated templates and visual inconsistencies weakened the luxury experience
Editorial UI
A modular layout gave the site a magazine-like rhythm, pairing Times New Roman with a minimal structure to let content shine. This balanced Vivienne Westwood’s punk-infused aesthetic, keeping “Westwood World” expressive without feeling overwhelming
Editorial UI
A modular layout gave the site a magazine-like rhythm, pairing Times New Roman with a minimal structure to let content shine. This balanced Vivienne Westwood’s punk-infused aesthetic, keeping “Westwood World” expressive without feeling overwhelming
Editorial UI
A modular layout gave the site a magazine-like rhythm, pairing Times New Roman with a minimal structure to let content shine. This balanced Vivienne Westwood’s punk-infused aesthetic, keeping “Westwood World” expressive without feeling overwhelming
Content Modules / Layout
Reusable editorial modules allowed campaigns to be built quickly without developer involvement. Different block types supported seasonal storytelling while maintaining a consistent visual language
Content Modules / Layout
Reusable editorial modules allowed campaigns to be built quickly without developer involvement. Different block types supported seasonal storytelling while maintaining a consistent visual language
Content Modules / Layout
Reusable editorial modules allowed campaigns to be built quickly without developer involvement. Different block types supported seasonal storytelling while maintaining a consistent visual language
Navigation
Menus were simplified to clearly separate editorial content from commerce. This improved clarity, reduced friction, and made mobile journeys smoother
Navigation
Menus were simplified to clearly separate editorial content from commerce. This improved clarity, reduced friction, and made mobile journeys smoother
Navigation
Menus were simplified to clearly separate editorial content from commerce. This improved clarity, reduced friction, and made mobile journeys smoother
